The relatively few fans of Don Imus

CoyoteSqrl So I'm in the gym this morning and there's that guy reading the newspapers on tv...
Thick Rick¹ Sandy Rivers?
CS No. The old bald dude on C-SPAN. Anyway, he's reading the papers and...
TR Oh yah, that guy. He ain't gonna bag no band camp freaks. Am I right, dude? High five!
CS Sure. Whatever.² You want to hear the rest of this? Anyway, he gets to a story in the Wall Street Journal³ - front page, above the fold - about the "digital brush fire" behind the firing of Don Imus. Right there in the first sentence is the money line: "relatively few people were tuned into the [show]". A little later in the article, however, we find out about the "millions of fans" of the "hugely popular" broadcast. The fuck? Just how incompetent are the editors of the WSJ to let this contradiction slip? Or is it just on April 4 that "relatively few" bothered to listen?
TR Dude, it's just the Journal.
CS TR, keep up. I know you stick to Maxim, but the Journal's...oh. Huh. Sometimes you're not so dense, you know?

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¹ The ladies all call him that. What's ironic is that he thinks it's a compliment.
² I'm convinced "The Todd" is based on TR.
³ If nothing else, the Journal knows its mission is all about money, so the full article's locked behind the subscriber firewall, unfortunately.